Great Lakes' Students to Travel to Germany for Finals of DHL Logistics Business Simulation Game

Great Lakes' Students to Travel to Germany for Finals of DHL Logistics Business Simulation Game

Five Great Lakers namely Rutvij Oza, Prasanna Joshi, Rohit Menon, Adarsh Nand Bahadur and Parth Bhimani are travelling to Germany after making it to the Final Round of the DHL Logistics Business Simulation Game to be held at Bonn and Berlin.

The 5 of them are among 50 others from all over the world that have made it to the Finals. The Final will take place from the 11th to the 14th of January 2009. DHL is in contact with the participants for travel arrangements as well as information for media interactions during and after the finals.

The game was played at 3 levels. In the first level, players were challenged to develop a small provider of express services into a national champion through sound management decisions. The interactive application asks for strategic and operational decisions and simulates their effects on the business in a realistic manner. The 5 finalist Great Lakers were amongst 500 others that made it past the first round.

In the next main round, the First Level's top players competed in three different areas of logistics services, namely forwarding, express, and supply chain services. They were playing in teams of five players that are put together from countries all around the globe. Effective intercultural communication was one of the key competencies for success according to DHL.

In the Final Level, the teams have to develop their company into a sustainable market leader through focus on quality of service, customer orientation, and innovation. The successful teams will have the opportunity to interact and establish contact with top managers at Deutsche Post World Net, the sixth-largest private employer in the world, besides the finalists can win attractive prizes with a total value of more than 50,000 Euros.

Out of the total of 10 teams for the Final Round, Great Lakes has representation in 5 of the teams which is a truly remarkable achievement in the face of stiff competition, both externally from participants belonging to other prominent B-schools in India and within Great Lakes to get to the final. The interest levels were high which was reflected in the participation for the initial rounds from Great Lakes.

Concluded.

* Contributed by -
Ranjit Shankar (Campus Associate),
Class of 2009,
Great Lakes Institute of Management, Chennai.

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