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The Advertising Model

Problems faced by the advertising model based sites

• After the period of boom is over and the growth slows, companies will have established customers and brand names. Then, the need for advertising will not be as high because the names will be known.

• Also, investors will start becoming impatient in hopes of a profit and may encourage cost cutting in websites where advertising may be one of the cuts. Advertising rates will plummet and websites relying solely on advertising will find it increasingly difficult to make a profit.

• It seems like many websites are being build on a business model that has a weak foundation. Advertising is probably one of the largest commodities around. Niche traffic from niche sites will possibly get higher advertising rates than others.

• There are multiple outlets such as TV, paper publications such as newspapers, magazines, etc, radio, real estate ads, direct marketing, product samples, publicity, and the web. Of all of these possibilities, it seems that advertising rates will remain low.

CoolAvenues provide the following methods of advertisement: