The Advertising Model

Previous

USP's of CoolAvenues

Greater visibility
Compared to a newspaper where an advertisement has a shelf life of one day, posting at CoolAvenues is present for 30 days at the front end and is available forever in the archives thus reaching target audience in much effective manner.

CoolAvenues largest brand
CoolAvenues is the biggest network of MBA community in India with tie-ups with all the leading B-Schools and corporate. Membership of CoolAvenues e communities exceeds 45,000 members and they are the largest communities in India. The site is used exclusively by MBAs and corporate for various career-related issues.

Single point information source
CoolAvenues.com has emerged as a single point for all information related to MBA in India be it placement data or be it getting knowledge articles related to various functional areas. HRAvenues- a mailing list for HR managers is the largest community of HR managers in India. CoolAvenues placement surveys for year 2002, 2001 and 2000 have been carried out by Business Today. Publications like NewsWeek, The Hindu, Economic Times, Business Standard, Business World, Financial Express, Times of India, Rediff.com, ZdNet.com, etc. regularly source information related to MBAs from CoolAvenues.com.

High Relevance/Specific target
Due to much focused traffic on CoolAvenues, only MBA population, corporate, HR mangers, alumni, students, the quality of response is much higher compared to any other medium.

Low cost/High Traffic
Compared to any other conventional medium, CoolAvenues is 90% cheaper and much effective in generating response as it reaches out to the target audience in minimum time and at extremely low cost. *

Back to Index

* http://www.coolavenues.com/about/caprime.php3