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Part - VI

Trust placed on an organization is in three levels: -

1. Strategic level - trust placed is of strategic importance to client

2. Macro level - trust placed by society

3. Personal level - trust placed by an individual customer

Trust leads to increasing the number of satisfying transactions with the external publics, leading to increased profitability and asset creation in intangibles.

Building Trust

Trust building efforts have to be initiated within the company and extended to the external dimensions of the company.

Building trust within the organization

• Imbibe a sense of equality and consistency in HR policies

• Establish standards for job performance and promotions and incentives

• Pledge and demonstrate top management commitment to employee welfare and well being

• Establish comprehensive communication channels and technologies to eliminate gaps

• Build a sense of pride within the organization; promote a consistent organizational culture

Building trust on an organization

• Build trust into the branding process

• Publicize standards followed by organization's processes - create benchmarks

• Publicize discretionary societal expenses incurred

• Exercise established policies and consistent standards during all transactions

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* Contributed by: -
Vinod Sriramulu,
PGP - 2,
BIM, Trichy.