General Management @ Knowledge Zone




Slide - 23



Future Trends


  • Innovation, not original research alone, is the order of the day.

  • MNCs will make an aggressive bid for the Indian market, as India moves towards TRIPS, and international companies register their new drugs for patenting after 10 years.

  • Smaller companies, which had so far benefited from the protective regime, may be forced to become contracting units, or close shop.

  • Generics will have a huge demand.

  • Increasing R&D costs will lead to more consolidation among international companies. Within 5 years, the top ten pharma companies will control over 60% of the world market.

  • International companies could set up their own R&D labs in India and develop drugs for tropical diseases.

  • Innovations in R&D process such as genomics and combinatorial chemistry.

  • Indian pharma companies are expected to move up the value chain from merely being reverse engineers to developers of proprietary products in the US market.






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