Combating the growth of counterfeit drugs - RFID, for example, provides assurance that the ID on the bottle has not been forged, therefore protecting the integrity of the supply chain.

Handling "reverse logistics" where shipments are sent back to the manufacturer either due to incorrect items being issued or simply being out of date.

Improving the overall efficiency of receiving goods, ensuring that the right products have been delivered. In the longer term, if these and other areas are addressed with bar coding / RFID, then general speed and accuracy, distribution and payment methods, can only have a positive effect on the overall supply chain cycle.