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Traditional Formats include: -
Modern Formats include: -
Supermarkets such as Foodworld
Hypermarkets such as Big Bazar, Giant, Shoprite, Star
Department Stores such as Shoppers Stop, Lifestyle, Pantaloons, Piramyds, Trent
Speciality Chains such as Ikea
Company Owned / Operated such as Bata, Sony
Forecourt Retailing
This concept recently shot into limelight with oil companies trying to milk this revenue stream for more moolah. Apart from dispensing fuel, the stores offer value added services to busy consumers. This strategy is currently aggressively being pursued by IOC, BPCL, HPCL and Reliance.
Trade Parks
A new emerging concept in retailing is the establishment of business complexes particularly for international trade. Some of the examples are India Exposition Mart set up by Handicraft Export Promotion Council in Greater Noida, International Home Deco Park (IHDP) set up by a group of private investors in Noida and World Trade Park coming up in Jaipur. IHDP will provide International buyers ready access to 60 world class exporters from India in the Home Furnishings category. This would be beneficial to buyers as they would not have to go to remote towns (where the infrastructure is not good) to see the designs and samples of exporters. Exporters apart from getting increased visibility will also get other facilities such as design library, design studio, forwarding services and so on. The parks are built to promote trade and are open to international buyers and buying houses only.
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* Contributed by -
Harmesh Mehrotra & Manu Arora,
MBA (IB) 2004-2006,
School of International Business,
Indian Institute of Foreign Trade, New Delhi.
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