Marketing @ Knowledge Zone



Re-inventing Videocon

- by Manasi Panigrahi *

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Introduction

Shri Nandlal Madhavlal Dhoot, the founder of the Videocon Group, completed his education in Ahmednagar and Pune. He was a successful sugarcane and cotton cultivator. As a next logical step to vertical integration, he boldly took upon an entrepreneurial venture by importing machinery from Europe to set up the Gangapur Sakhar Karkhana (Sugar Mill) in 1955.
Those were the times when the village did not even have electricity. Thus was unleashed an Industrial Revolution.

From Electronics to Energy today, Videocon is a household name across the nation - Once India's No.1 brand of Consumer Electronics and Home Appliances, trusted by over 50 million people to improve their quality of life. Into Petroleum, Power and Entertainment its leading India into the future, rooted in the pioneering vision of a path breaker. Its inception was way back in the year 1984.

Vision: Enhancing the Quality of Life

The Vietcong Group is committed to create a better quality of life for people and furthering the interests of society, by being a responsible corporate citizen.

Mission

To keep excellence in respective business fields and achieve top position globally offering quality products through innovation, technology at affordable price.

Global Ambition

Looking beyond India, Videocon is now a global player, acknowledged by the world. It is the first Indian company to win the prestigious CE approval for exporting its Color TV to Europe. Videocon is now entering world market with its operations in the Middle East, Europe, Indonesia and South Africa.

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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.