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Milestones Crossed

1989 - Started manufacture of black & white television at Aurangabad in Maharashtra.

1996 - Entered into a Joint Venture with the Nicchi Group of Italy, (One of the largest manufacturers of compressors in the world).

1997 - Videocon International, through its joint venture company with Gujarat government - Videocon Narmada Electronics Ltd, was the first company to manufacture glass shells for colour picture tubes in the country. Television-based video phones were introduced in India with an agreement signed by Videocon International with a North Carolina-based company, C-Phone Corporation.

1999 - Entered the Internet arena& obtained licence to enroll itself as an Internet service provider (ISP).

2000 - Global Consumer electronics firm Nakamichi Corporation of Japan joined hands with Videocon International for outsourcing its high-end range of audios and televisions under the original equipment-manufacturing basis.

2002 - Launches first generation Internet TV for the domestic market.

Strategies of Videocon

The way they are choosing to go global: through the OEM (original equipment manufacturer) route. Dictating the shift were new business realities - the march of the Korean chaebols in the global branded durables game and Videocon's own eroding market share at home. It's a conscious decision; otherwise they would have been extinct.
(It can be done by taking the brand global or go in for intermediaries. Since building a brand abroad was tough, they decided to go in for intermediaries).

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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.