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It is a festival that remembers the golden reign of the legendary King Mahabali, during whose reign Kerala is believed to have prospered. Significantly, the Kerala State Civil Supplies Corporation (SupplyCo), through its Maveli chain of retail stores, has contributed to bringing back those golden days by assuring fair price, quality products and insulation against evil trade practices.
Maveli offered a new experience to Keralites, which helped it and SupplyCo become household names in no time. Quality products and subsidised pricing are the twin advantages that Supplyco extends to the consumer.

E-tendering, introduced by the Corporation, enables participation of more tenders from anywhere in the world, thereby increasing competition. This ensures the entry of genuine suppliers from the production centres of other states. The introduction of a payment system at the receiving depot itself also enables spot payment to suppliers. The supplier will get ready payment on the same day as delivery of goods through a demand draft couriered to them. This reduces unnecessary delay and complexity in payment procedure, which again results in the reduction of purchase cost.

The Kerala State Civil Supplies Corporation (SupplyCo) has introduced the privilege card facility in SupplyCo supermarkets and Labham fair-price shops from the first week of April 2005.

An official spokesman said the card would be given free of cost to those who make purchases for Rs. 500 and above. Others would have to pay Rs. 5 for the card. The cardholders will get a discount of 2 per cent for every purchase made.

Jewellry

Jewellery retail is another major part of the retailing business in Kerala. The leaders in this business include, Allappat Jewellers, Allukas Jewellers, Josco Fashion Jewellers, and Thrissur Jewellers among many others. Each of these jewellers can be considered as retail chains as they have outlets in different parts of the State, the neighbouring states and some even in the Middle East.

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* Contributed by -
Thomas Cris Sarasam,
B.E. (Elec. & Comm.), Karunya Institute of Technology, Bharathiar University,
Currently pursuing MBA (Systems/Marketing), College of Engg, Trivandrum.