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Automobiles
In the automobile segment, the first real retailer could be thought of as Benz automobiles who started off in 1978, Now the state can boast of a host of retailers specialising in automobiles including big names like Indus Motors, Maraikar Motors, and Kulathungal Motors among others.
Conclusion
The future of Retailing in Kerala looks bright, with the proposed entry of majors like Hasbro Clothing Pvt. Ltd. (Genesis and Basics) and many others. The government of India is already thinking of allowing FDI of upto 76% in the grocery and food segment of the retail chains. According to governmental estimates, retailing is growing at a rate of 5.7% at the national level, even though the organised retail sector is just 3% of the total industry.
This would intern generate good revenues for the companies and is likely to affect the lifestyle of the people as Kerala is know as a consumer state rather than a producer state.
Concluded.
* Contributed by -
Thomas Cris Sarasam,
B.E. (Elec. & Comm.), Karunya Institute of Technology, Bharathiar University,
Currently pursuing MBA (Systems/Marketing), College of Engg, Trivandrum.
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