|
Previous
Page - 2
CASE STUDY: PANTALOONS RETAIL LIMITED
History
PRIL was incorporated in 1987 with a focus on "Mens-wear Retailing" in the small store format. This was through franchisee outlets, Pantaloon Shoppes, with an average area under operation of less than 1000 sq ft.
In late nineties, the company changed its focus to "Family Retailing" in the large departmental / mega-store format (greater than 5000 sq ft). Thus, the company has continuously evolved itself to fulfill the shopping aspirations of all the major class of consumers, in order to gain higher share of their wallet. PRIL is promoted and managed by the Biyani family, with Mr. Kishor Biyani heading the operations as the managing director. Mr. Rakesh Biyani, Mr. Sunil and Mr. Anil Biyani and Mr. Vijay Biyani respectilvely head category, production and finance functions. Apart from this, the company has appointed professionals in charge of various functions like supply chain, business development, knowledge management, HR, etc.
Background
PRIL has developed the following models for its retail operations: -
Department stores through Pantaloon Stores;
Discount hypermarkets under the Big Bazaar brand, with the Food Bazaars continuing to operate primarily under the Big Bazaar umbrella; and
Large format seamless malls, under the Central brand, modeled on global premium department stores such as Selfridges in the UK and Bloomingdale's in the US.
PRIL operates 13 Pantaloon stores across eight cities. PRIL has consolidated its brand equity and its early-mover advantage with aggressive additions to its retail space.
Next
* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.
|
