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Mission

"Rewrite the rules, but retain the values."

Vision

Pantaloon will innovate a pan-Indian model of retailing, rather than copy the western model.

Product

The basic products they keep ranges from being a men's wear - shirts and trousers - company, Pantaloon Retail has added to its credit several of branded ladies and kids wear.

The women's brands are: Annabelle (western office / casual wear), Srishti (ethnic wear - salwar kameez, ready-made blouse) and Bare (casual wear for children / men / women). On the anvil are Agile (sports wear), AFL (a budget product) and Scottsville (winter wear).

Apart from stocking their own brands, Pantaloon Retail outlets also stock other readymade garment brands and fashion accessories.

Promotions

Since PRIL's core agenda is to try and build a fashion brand for the people, which is wearable, celebrity endorsement didn't feature into their scheme of things. However, PRIL has had some cricketers like Steve Waugh, Mark Waugh, Hansie Cronje and Sanath Jayasuriya in ads.

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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.