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It made for good revenue for the early, hand-picked registrars. But now the global players want to do their own thing.

The Illiterate Masses

The Internet of today is no longer a place for the computer literate; it now exists for the global illiterates. Totally unexposed to any layers of innovations, the almost illiterate masses around the world are direct beneficiaries of the system. Just like using a TV with an on and off switch, the masses are doing the same with the Internet.

The impact of e-commerce offering accessibility to information, goods and services has become so powerful that it has shaken the economic and socio-cultural foundations of the developed countries. With the genie out of the bottle, the world is questioning whether a single country should be in charge.

The United States is openly isolated and being pushed to relinquish control, or the more aggressive nations will simply develop their own Internet... which would be a global disaster, a major earthquake for e-commerce, causing the most disruptive global shockwave to our daily lives that mankind has ever seen. The end of cyber presence, corporate branding, corporate image and identities, e-marketing and the entire e-commerce driven corporate communication systems. The end of website driven marketing and branding.

The Aroma Therapy

For some strange reason, the mystical ICANN, with its mathematical theorizations, has periodically sprayed some aromatic ideas on how to expand its architecture to the global players. It did work for the first five years during the earlier dark ages of the Internet time lines. Now the atmosphere is scented with an entirely different mood. The romantic backdrop is over and the honeymoon is turning into divorce battles.

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* Contributed by -
Naseem Javed, author of Naming for Power and Domain Wars, is recognized as a world authority on Global Name Identities and Domain Issues. He introduced The Laws of Corporate Naming in the 80's and also founded ABC Namebank, a consultancy established in New York and Toronto, a quarter century ago.