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Part - X
Creating a hybrid approach requires a different mindset from the one familiar to most bricks and mortar companies. Whereas careful planning and deployment of resources in an often stable market are characteristic of a mature business, a company moving online must emphasize speed and experimentation.
Implementation of IT in Organizations
Make I.T. a key part of the company agenda
The biggest decision the company can make is to elevate I.T. to the ranks of the top-priority, highest- visibility opportunities for the corporation. The visibility alone will help keep the management team focused on every opportunity to build competitive advantage.
Manage for value creation
The C.E.O. and the management team must decide whether (and if so, to what extent) they want to control I.T. costs and/or build capabilities with I.T. The key here lies in recognizing that this decision drives the entire opportunity to build competitive advantage with I.T., so it must line up with the corporation's overall market strategy.
Manage I.T. spending and investment priorities
After determining the overall investment strategy and the proper role of I.T., the company and management team must drive the implementation of the investment projects with a focus on demonstrable results.
Deploy the best I.T. management model
This decision must be explicit and tied to the corporation's potential to build competitive advantage with I.T. Accordingly, one of the three models mentioned earlier could be implemented.
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* Contributed by -
Siddharth Mohan Patnaik, B.Tech. (Electronics),
Ravulpathi Janaki, B.Tech. (Mechanical),
II Year, IIM Lucknow.
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