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Part - XI

Fig 7. IT planning and investment blueprint

Conclusion

Most companies recognize that too much is at stake for any corporation to disregard the potential that I.T. represents in the emerging Information Age. While a corporation's potential for leveraging I.T. to build competitive advantage will vary according to industry, competitive position and existing capabilities, the issues that ultimately force C.E.O.'s to take action will likely come from customers and competitors.

Companies now have before them a vast array of I.T. opportunities that can affect virtually every function and every capability in the corporate portfolio. To capitalize on these opportunities, C.E.O.'s must understand how they can use I.T. to achieve many fundamental goals and thereby build shareholder value. The early winners have already figured out that tomorrow's opportunities for competitive advantage will be driven by information and the ability to use it, in real time, across an increasingly complex, global landscape.

Concluded.

* Contributed by -
Siddharth Mohan Patnaik, B.Tech. (Electronics),
Ravulpathi Janaki, B.Tech. (Mechanical),
II Year, IIM Lucknow.