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b. Invest sufficiently in intangibles to achieve competitive advantage.
Intangible assets are competitive factors in both Client and People markets.
The Approach to Knowledge Management
How do leaders approach the creation of knowledge based environment in an organization? The basic competencies required can be enlisted as: -
SOCIALISE: Simply put, it is an effort to bring people together, encourage collaborative behavior, peer assistance and knowledge sharing.
ENERGISE: This refers to putting in zeal to explore new ideas, best practices and inspiring people to experiment.
COMBINE: This refers to the "BIG PICTURE" or the "VISION" part, that is taking a holistic view of all the collaborative processes.
INTEGRATE: This is related to the combining role above and integrates all the messages in the form of values, performance management policies, etc.
Concluded.
* Contributed by -
Vipin Arora
B.Tech. (Polymers), H.B.T.I. Kanpur,
MBA (Batch 2004-06),
Dept. of Management Studies, I.I.T. Roorkee.
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