IIM Ahmedabad

Advanced Analytics for Management
Program Directors: Prof. Rajanish Dass & Prof. Tathagata Bandyopadhyay
December 4-7, 2008
At IIM Ahmedabad
Fees: Rs. 60,000/- for Participants from India & Other SAARC Countries
(US $ 2,050 for Participants from Non-SAARC Countries)

Objectives: Analytics focuses on discovering knowledge from various data repositories, both internal and external, to improve business processes and also to support better decision making. Statistics and Data mining techniques are extensively used as tool kits for business analytics.
In recent years with the emergence of a keenly competitive business environment and highly demanding customers, improving business processes, making accurate forecasting, understanding customer.s behaviour for retention and market penetration are becoming all the more important. Business analytics are now indispensable for making all these happen.

Business Intelligence focuses on discovering knowledge from various electronic data repositories, both internal and external, to support better decision making. Data mining techniques become important for this knowledge discovery from databases. In recent years, business intelligence systems have played pivotal roles in helping organizations to fine tune business goals such as improving customer retention, market penetration, profitability and efficiency. In most cases, these insights are driven by analyses of historical data.

The objective of this programme is to equip the participants with the knowledge of advanced analytical techniques in statistics and data mining. The techniques discussed would be supplemented by case studies, examples and adequate number of hands on sessions so that participants can get a feel for the applications especially its use in fine tuning the business goals and enhance decision making with informed choices.

For: For practitioners, managers, and decision makers who use advanced analytics. The programme may also be of interest to participants from analytics organizations to better understand the underlying concepts of these advanced techniques.

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