Understanding customers, competition, suppliers, channel members, alliance partners, and organizational processes from international marketing perspective

Formulating and implementing international marketing strategies effectively in order to enhance growth and performance

Developing international / global orientation and culture

Focusing on 3Rs: Raising of resources, building partner relations / networks, and enhancing process routines

Building value networks

For:

Senior marketing, exports and commercial managers who are responsible for international revenues and operations

Senior and middle level sales managers from consumer durables, industrial, manufacturing, financial services, and IT/knowledge companies with substantial international presence and/or plans to build export and global orientation

Heads of business units/ CEOs of small and medium companies

Supply chain, quality control, and logistics managers with cross-border responsibilities

Senior HR managers / recruiters responsible for staffing and managing international HR processes

Contents:

Assessing, creating, and delivering customer value

Building R&D, supply, production, and logistics networks

Using alliances, partnerships , and acquisitions

Recruiting, developing, and managing international executives

Building global teams and managing across cultures

Performance and reward management

Managing products, pricing, channel, and communication

International law, payment mechanisms, and dispute resolution

FDI and international economics

International finance and currency risk management