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It automates the entire customer life cycle and the banks serve both prospect and current customers equally effectively. It inputs powerful automatic up sell and cross sell capabilities and also includes complete partner relationship management.

The day to day technology change enhances the customer satisfaction to customer delight and the banks should make use of these strategies in an efficient way to retain it customers.

Conclusion

Hereby, we are able to get a clear idea as to how to effectively handle CRM due to the points discussed. So, to retain the customers it is essential to have really service oriented people to be in the marketing line and with good communicative skills that would exactly convey the necessities of the customers to the producers and also benefit the marketers by way of attracting more valuable customers.

Thus, it should be in a position to benefit both the parties involved in the process. "If the buyer is not satisfied, then how sales could be promoted and how could the wheel of marketing be set in to motion?" Henceforth, I conclude my paper by stressing the point that "the motto of marketing should not only aim at loyalty of the customers but also their convenience."

Concluded.

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E. Jeevitha,
Faculty,
Department of Management Studies and research,
Tamilnadu College of Engineering, Coimbatore.