Marketing @ Knowledge Zone

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  New! Articles   
+ New! CRM Failures And Remedial Measures
                - by Dr. L. Lakshmi
+ New! Best Practices in Services Marketing
                - by Prof. S. Dwarak Nath
+ New! The Big Bang of Business Naming
                - by Naseem Javed
+ New! Competitive Strategies Followed by FMCG Sector in India Related to Two Companies HUL & ITC
                - by Ritesh Kumar Verma
+ New! Comparative Advertising
                - by Guruprasad Pasupulety
+ New! Importance of Strategic Branding in Inorganic Organizational Growth
                - By Debiprasad Mukherjee
+ New! Why Corporate Images are on Fire?
                - by Naseem Javed
+ New! Bluetooth - A New Era in Retail Advertising
                - By Prof Souren Koner
+ New! Rural Marketing: Challenges in Distribution & Channel Management
                - By Soumen Banerjee
+ New! Unethical Food Marketing to Children
                - By Dr. Gursharan Singh Kainth
+ New! Why Washington Must Face New-Cyber-Name-Economy?
                - By Naseem Javed
+ The Health Drink War!
                - By Dr. Chitra C.
+ Big Bazaar: The Brand Building Challenge
                - By Ravi Bhatia
+ New Universal Name Identities
                - By Naseem Javed
+ Selling Luxury Brands in Downturn
                - By Aniruddh Kr. Singh
+ Rural Marketing in Indian Context
                - By Sri Lakshmi K. & Sri Rama Murty D.
+ Marketing on Web: Issues & Challenges
                - By Chandana Chalasani
+ Kiranas to Super Markets
                - By Priyamvada Joshi
+ The Bid for Dubai's Cyber-Rights
                - By Naseem Javed
+ The Billion-Dollar Domain Babies
                - By Naseem Javed
+ FDI in Retailing
                - By Mohd. Yaseen Khan
+ Indian Brands in the Marketing Warfare
                - By Prof. Sapna Modi
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