CoolAvenues.com presents Knowledge Zone, an attempt to bring out the best in your field at a single place. The resources are compiled from academia, industry professionals and Internet. They are a rich combination of articles, project work, papers, book reviews, recent happenings and the best sites on the Internet in your related field. We welcome any contributions and suggestions you have, to make this section better.

Latest Articles    * New! CRM in Higher Education                 - by Narinder Tanwar * New! Relationship Marketing: Buzzing Towards Marketing Success                 - by Anuraag Mittal * New! 'Ex'es in Selling                 - by Amiya Kumar Bartia * New! Bank Marketing: A Two Pronged Approach                 - by Dr. (Mrs.) Varsha Varde * New! Shattered Dream of Decoupled Economy                 - by Saurabh Shukla * New! Top Ten HR Practices                 - by Gireesh Kumar Sharma * Relevance & Application of Six Sigma in Services Sector                 - by Jinesh Kothari & Abhishek Raghuvanshi * Reinsurance: Creating Value & Risk Management                 - by Jaya Nema * Protect Performers from 'Politics' - II                 - by Dr. Dineshkumar Murugesan * Planning for Demand Uncertainties During Promotional Cycles of Modern Retail                 - by Sauraraj Nath & Vikrant P. Bawane * Book Review: "The Warren Buffet Way" - by Robert G . Hagstrom                 - Review by Gomathi Krishnamurthy * Cost Reduction Strategy for a Manufacturing Set-up                 - by Manish Jain * Relevance & Application of Six Sigma in Services Sector                 - by Ankur Gupta & Sumit Roshan * Budget 2008: The Great Indian Budget Drama                 - by Dr. Gourav Vallabh * Strategies to Acquire Initial Base of Customers for a Health SPA                 - by Saikat Dey * Indian Pharmaceutical Industry: Model for Sustainable Access & Affordability With Respect to Retail                 - by Ramkishan Rajan & M. Salomi Diana * Relevance & Application of Six Sigma in Services Sector                 - by Aniket Raj Agarwal & Nikhil K. Jainender * Stealth Marketing: An Exploratory Analysis for Creating a Sustainable Strategic Marketing Communication Tool                 - by Ramkishan Rajan & M. Salomi Diana * Effect of Rupee Appreciation on RBI Reserves                 - by Prem Kumar & Manvendra Pratap Singh * The Balancing Acts of National Image                 - by Naseem Javed * Insurance Market After Globalization: An Emerging Trend                 - by Prof. Sanjit Kumar Dash * Planning for Demand Uncertainties during Promotional Cycles of Modern Retail                 - by Devdatta Jain & Meenakshi Chhajer   OPSYRUS 2007   Operations Interest Group @ IIM Lucknow in association with CoolAvenues presents Paper Writing Competition 'Opsyrus 2007'. Click here to check the details...   Winning Entries of CoolAvenues Paper-writing Competition    Click here for the results and prize-winning entries of CoolAvenues Paper-writing Competition - "In Search of Excellence" - for Year 2005. We would be featuring all the winning entries here, so do keep checking this section.   Useful Knowledge Resources    * New! ISBinsight: Latest Issues of The ISB Magazine

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