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Suddenly, there is a new global tidal wave of change all over the Asian region, the obvious signs are people on the move, new developments and properties popping up all over the region and a nouvo-consumerism is appearing at every corner, customers are buying shiny and wonderful things with beautiful packaging and companies are addressing their hunger with massive blitzes.
Unseen by the masses but clearly visible to global circumnavigators, a new storm is building, wiser and well-seasoned, like homing pigeons, immigrants are returning to their homelands... soon it will cut a clear path.

Global Re-Immigration

Currently, there are far more opportunities mushrooming for Asians, plus the quality of life can be far greater and more economical than what's being offered in most foreign lands. During and following WWII, in search of paradise, these immigrants originally came to the West seeking freedom, opportunities and a higher quality of life. These western societies certainly did offer all that and more. Not any longer.

The West is tangled up in problems. In the US alone, tension between Republicans and Democrats demonstrate that they are not simply opposing parties, rather they are arch enemies whose ideological divide has created a deadlocked and stagnant society, which would be hard to imagine a decade ago. The war issues are almost like an internal US civil war of ideologies. There is also this new issue of constant daily harassment and unjustified racial profiling all over the West, targeting each and every individual with a slight difference in skin tone, accent or culture. This has fueled the mega-movement further. The so-called 'clash of civilization' as some would like to see happen, has contributed largely to this now unstoppable movement.

Almost every Muslim and most Asians are being targeted. Today in America, children are worried about their old parents being embarrassed and humiliated for being Muslim, non-white or slightly different, while the same parents worried about the future of their young children and wonder how they will ever find a promising future in such a suspicious environment. West is no longer tolerant or accommodating anything that is Muslim in origin or tradition, period.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com