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eJeevika subjects candidates to psychometric tests to determine where they’d fit in best and trains them accordingly. But Pandey’s chosen path hasn’t been easy. She currently doesn’t take home a salary, preferring instead to plough everything back into the business.

In the past year, eJeevika trained 160 people, is on the verge of signing up four BPOs as partners and is growing both in terms of scale and size, aiming to train 1,500 people by March-end.

Experts like Kallol Borah, CEO, Headstart Foundation, feel that social-focus startups will continue to thrive in India. “Bringing low-cost services such as banking, healthcare, finance, etc. to underprivileged sections of society is definitely a big opportunity as well as a necessity. Rural, small-town and lower-income consumers constitute a large market waiting to be tapped, but it is necessary for social entrepreneurs to get past language, literacy and geographical barriers.”

Historical Examples of Leading Social Entrepreneurs

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Dr. V. V. S. K. Prasad holds B.Com. from Andhra University, M.Com. (Accounting & Finance) from Acharya Nagarjuna University and MBA (Finance) from Ambedkar Open University. He also finished his Doctoral Research on "Leadership Styles & Organizational Effectiveness" from Ranchi University in 1992. Since then, he has been in teaching profession. He is currently serving as Professor & Head - MBA at The Hindu College, Machilipatnam.