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The success of 'Fairever' has attracted many more players to feel the pulse and they too have proved to be successful. The fairness cream market was growing at 25% p.a., as compared to the overall cosmetic products market's growth of 15% p.a. In 2000, there were 7 main brands in the fairness product market across the country. Today there are so many multinational and local brands in the fairness product market available across the country.

Table: Showing Different Players in the Fairness Cream Market

Source: India Infoline

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* Contributed by: -
Kunal Gaurav,
Research Scholar,
ICFAI Institute for Management Teachers, Hyderabad.