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This paper would aim at elaborately discussing the proposed model.

Introduction

Delivering right product at the right time for the right price with the least possible cost through strategic planning of demand and supply and effective utilization of inventory, distribution, warehousing and transportation seems like a complex scenario of unattainable level.
Well, this statement is nothing but the idealistic state. Nearing what is known as perfection needs continual improvement and timely innovations.

Timely innovations and strategic moves can become disruptive many a times. Take the case of WAL-MART effect. What seemed way back in 1962 as a small outlet in the remote part of Arkanses, is now the legend of American retail business. Excellent inventory tracking system and efficient distribution coupled with reduced price for consumers is what made WAL-MART the hallmark of retail sector. In this paper, the urge for a retail industry to go for ways to improvise and maintain its supply chain along with suggested ways for the same are discussed.

Challenges in Retail

The following are the key areas that may pose a threat to those retail companies that ignore the impacts of giving less importance to manage their demand and supply: -