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To ensure success, you need to begin by introspecting on your career goals, what you want to achieve, your core strengths and attributes, your image among stakeholders and what you stand for. This evaluation helps you define your career as per the new
media strategy and outline the success metrics.

Building Your Career: New Media Strategy

In today's world, the ubiquitous CV is not necessary anymore! Rather, it needs to blend elements from new media to enable better search results, and for impressing recruiters. A simple online link on Google pages works well. Your CV can extend itself as a blog, but again think before you use this medium. Blogs require brevity, relevance and regular updating - do you have the time to spare, and do you have an audience in mind? YouTube video CVs are another good idea, if you are sure of how to present yourself on camera, and carry a crisp message on your offerings. Increase your web presence and tag to keywords, which relate closely to your image and expected job preference. Remember, a Web 2.0 CV is a value-add to your existing profile, and not a replacement.

While social networking, choose your sites carefully. Having a page on Orkut provides a different picture than being viewed on say Linkedin, a business networking forum. Similarly, Xing has a unique audience profile as compared to Facebook.

On the web, collaboration is a sure way to improve your chances of better opportunities. Be useful and relevant to others; maintain decorum while communicating online, help others get successful and it adds up in the long run. Sites like Linkedin have options to ask and respond to questions, an excellent opportunity to showcase your knowledge and potential.

Be credible online. Do not post information which is ambiguous or not verified. Know yourself and be yourself.

Test your strategy with your peers and stakeholders before you go public. Get feedback on how it matches with your objectives.

Finally, market your profile through social networking sites which align to your image, alumni networks and collaboration tools among others. Do not miss an opportunity to talk about it offline either!

Remember, it takes time to shape a new media strategy; be willing to experiment and be patient.

Concluded.

* Contributed by: -
Aniisu Verghese is currently working as an internal communication expert for a global management and consulting firm, where he oversees employee communication and internal branding. Verghese has worked for organisations like Leo Burnett, Saatchi & Saatchi, i-Flex Solutions and Accenture, and has ten years experience in the evolving internal communication, online media and new media domains. He has won several employee communication awards and writes regularly for management and industry publications.
Blog: www.intraskope.wordpress.com
Article posted on March 1, 2009.