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The study by ABC Namebank clearly points to a serious 95% dilution factor among major business names around the world and how this cyber branding race will create havoc among those aggressively filed but poorly crafted brand names.

Despite, all the weird and mysterious reasons, the fact remains that most medium and large size business names all over the world are badly structured and cannot pass the global test on this new platform and the exposure of this blunt fact should not be one of the prime reason of opposition, rather it only creates a great opportunity as a fix for real global image expansion. Irrespective of all this it will be a real big bang era for trademark and legal professions as they are poised to play a very big role.

The mother of all action is this arena, where brand new ideas will incubate and dynamics of the new platform will shine. With a billion additional users coming on the surface the endless horizon will change and global interaction will create a very rich Internet experience.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com