MBA Alumni | MBA Students | MBA Aspirants | MBA Forums
--- MBA Home ---

CoolAvenues.com

offers
Advertising
Services

on the web  
 

Home     |    MBA Jobs      |     Knowledge Zone      |     Seminars      |     Placement Report      |     Admission Alert       |     café     |     Search

General Management Article | Houseboat Entrepreneurship in Kerala: Issues & Challenges

General Management @ Knowledge Zone

 Home

 Knowledge Zone Home

 General Management

 Finance

 Marketing

 Human Resource

 System

 Operations

 Knowledge Seminar

 MBA Forums
 Search
 Join e-Communities
 Be a CoolAssociate
 Give Suggestions

 Company Search
 
 

Subscribe:
Seminar & MDP Alert
   To keep yourself updated with the latest Seminars & MDP happenings in the country, join Knowledge Seminar& MDP mailing lists.


Latest Management Discussion on CoolAvenues Forums



Houseboat Entrepreneurship in Kerala: Issues & Challenges

- by Dr. K. S. Chandrasekar & Mr. Jubi R. *

Previous

Page - 3

Today, the houseboats have all the creature comforts of a good hotel including furnished bedrooms, modern toilets, cozy living rooms, a kitchen and even a balcony for angling. Parts of the curved roof of wood or plaited palm open out to provide shade and allow uninterrupted views.
While most boats are poled by local oarsmen, a 40 HP engine powers some. Boat trains - formed by joining two or more houseboats together - are also used by large groups of sightseers. The royal boating-cum-lodging with Five Star facility is the best feature of a houseboat.

The truly magical thing about a houseboat ride is the breathtaking view of the untouched and otherwise inaccessible rural Kerala that it offers while you float. The major routes accessible through a houseboat ride are: -

  1. Alleppey - Pathiramanal

  2. Alleppey - Kumarakom

  3. Alleppey - Thottappally

  4. Alleppey - Alumkadave

By concentrating on houseboat tourism, we can find that it's a profitable field offering both direct and indirect employment opportunities to thousands. A small interest in the development of this field will promise a lot of employment opportunities, and will guarantee the profitability of owners, and will help in the economic growth along with the comfort ness of tourists and a non-polluted, eco-friendly atmosphere. Before entering into a field like this, one must have a vast knowledge about all the details relating to the houseboats.

Some of the findings of the recent study conducted at Alapuzha on houseboats suggest: -

  • It is a profitable field, but moving towards saturation.

  • Rent charged per trip is high.

  • Quality food is provided in the houseboat.

  • No boarding facility is provided for customers to enter into the houseboat.

  • No proper drinking water facilities provided in the houseboat.

  • Lack of waste disposal facility in the houseboat.

  • Behaviour of the employees is not satisfactory.

    Next


    Send this article to Friend


    * Contributed by: -
    Mr. Jubi R. is Research Scholar in Management, Sathyabama Deemed University, Chennai,
    Dr. K. S. Chandrasekar is Reader at Institute of Management in Kerala, Thiruvananthpuram.


  • Send this E-mail this Article

     

    MBA Jobs
    MBA Preparation
    B-Schools
    MBA Forums
    About CoolAvenues
    Senior Mgmt Jobs CAT / MAT/ CET Dean talk CAT Preparation Post a Job
    Finance Jobs Admission Alert B-School Profile Executive MBA Advertise with Us
    Marketing Jobs MBA Insider B-School Diary Career Help Contact us
    HR MBA Jobs MBA Admission Process Summer GMAT Privacy
    Operations MBA Jobs English Preparation MBA News Companies Copyrights
    IT MBA Jobs MBA Abroad MBA Events B-Schools About CoolAenues
    Consulting MBA Jobs CAT / MAT / CET test papers MBA Placements Summer Guidance
    Resume Design Tips MBA in India Summers Guide Classifieds

    © All Copyrights exclusive with Zebra Networks
    Part or full of the contents can not be published, copied or reproduced
    in any form without the prior written exclusive permission of Zebra Networks. Pls refer to CoolAvenues Copyright section.