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Corporate Strategy | "How India & Indian Corporate Can Tap Emerging Global Healthcare Market"

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How India & Indian Corporate Can Tap Emerging Global Healthcare Market

- by Jyoti Singh & Sugandha Bhandari *

Previous

Page - 6

An Important Question?

Are these hi-tech tertiary care hospitals paying off?

From an investor point of view, they aren't - according to recent CII-McKinsey Report on the healthcare industry. The report titled "The Road Ahead" says -

  • The net present value (NPV) of the primary care market is a positive of Rs. One Crore.

  • While the NPV for tertiary care market is negative.

    In other words, NPV is the matrix to assess the viability of a business model and a positive NPV means a viable business opportunity.

    Conclusively, there is enough scope for primary healthcare players to make profits.

    Proposals for Making Indian Healthcare a World Brand

    Next

    * Contributed by: -
    Jyoti Singh & Sugandha Bhandari,
    PGDBM 2006,
    IMT, Ghaziabad.

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