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Finnish born Jukka Laitamakki taught at the Fordham MBA School in New York where Joe King had studied. Joe in turn had introduced Jukka to MindTree, and Jukka and Vipin came together to visit MindTree’s Bangalore office one day.
We asked the duo how we could "manage culture" in a rapidly growing organization such as ours.

To our surprise, Jukka said, "You do not manage culture, nobody likes his or her culture to be managed. You have to focus on building values and insist that people who work in MindTree, share those values. You leave culture alone as long as you have shared values." How true the statement was! Out here, we were mud wrestling with a pig while the answer lay elsewhere.

In a room full of MindTree’s senior folks, Jukka asked us, "So, what are your values?" The room was silent. I walked up to the white board and wrote down the six values that we had articulated while conceptualizing MindTree. Those were: -