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According to recent Gallup polls, ad agency executives are rated next to used car salesmen in terms of trust and confidence; businesses are closing their doors to long-term originality, and basking in the temporary success of hit-and-run cheap thrills.

The Winners & Losers

With easy accessibility to technology and user-friendly software, the emerging economies are busting seams. A billion new copycat enthusiasts are due to arrive over the next few years, which will ultimately overwhelm the rare gems and gatekeepers of creative industry, whose identities have been cultivated and polished over time. As global standards are lowered by the second, the losers will be the holders of these short-lived fireworks, as their investments jump from one recycled idea to another.

There will always be a small percentage of smart businesses that monitor the global trends and would be able to recognize when their image brands are progressing, or when they are being taken for a joyride. The course is tough for all, so fasten your seatbelts.

On common grounds, global image building and unique identity development in any area is becoming a lost art, but not for the strategists and those who seek who play with a long-term game plan, who are unmoved by the simplicity of brand recycling, and continue to plot and develop new original ideas and secure under iron clad image and name identities with 100% absolute ownership. The copying of these contents is greatly encouraged.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com