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The Integration

The shades and colors of extreme diversity combined with variety of loose floating ideas can become an awesome force, sometimes only the crude differences and wild ideas germinate great original concepts.
This region is like an extraordinary bazaar of strange concepts, traditions, styles, personalities, and nationalities, parked in various geographies. Isn’t the same reason why the open diversity of America in the later parts of the last century made it a hot spot for innovation and the introduction of hundreds of new concepts to the world? This is what is in the making. Here the diversification and cultural integration is becoming the nurturing ground and technology is offering the tools to produce such concepts in a world-class manner. The SME sectors all over the GCC countries are poised for big gains.

The Image & Branding

Today, and all throughout history, no matter what, everyone is being branded, either for their origins, ideologies, presentations and interactions, plus hundreds of many other reasons. Everyone is branded. Form mega personalities to little individuals, from Governmental institutions and big organizations to small businesses, nothing is left untouched.

Though nothing wrong with this, but the most important part is to acquire tactical and highly-trained skills to develop a deeper understanding of this external branding force so as to combat all the undesired images with a professionally executed counter-action plan, aimed to continuously achieve a sharper and a desired image along the way. The smart ones know this very well and this smartness is now slowly creeping throughout the region rapidly. This image building is going to create some new standards to be adopted by the rest of the globe. The culture is becoming image-savvy along the way, just like the West was all along.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com