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Corporate Strategy | "Alternate Outsourcing Destinations "

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Alternate Outsourcing Destinations

- by Shallabh Batra and Yogesh Potnis *

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Page - 3

The Indian IT/ITES/BPO/KPO industries have grown substantially over the past few years. In fact they have emerged out as the growth engines and drivers of Indian economic development in the post liberalization era.
But India can't afford to rest on its laurels. Unless India devises a long-term roadmap to improve infrastructure and consistently grow its skilled labor force at a pace matching with the rapid growth of the industry, India will see some of its offshore BPO clients shift business elsewhere. Although no single country is going to challenge India, but the competition from a number of countries together will put pressure. Even small countries are going to chip away.

At the end of the day, India will lose the jobs. Today a large number of developing companies like China, Eastern European Countries, Philippines and Malaysia are looking forward to capture a piece of the rapidly growing offshore industry and for them India is an inspiration and proof that a developing country can succeed in high-tech knowledge intensive industry.

Objectives

The three fundamental objectives of the research paper are:

  • To identify the key challenges posed by alternate outsourcing destinations to Indian outsourcing industry

  • To identify the factors behind each challenge

  • A possible strategic and operational action plan for the Indian outsourcing industry that can ease the way ahead.

Present Scenario of Outsourcing Markets

In the last decade, the IT and BPO industries have seen substantial offshoring. India has been the leading offshore destination during this period, and now accounts for 65 per cent of the global industry in offshore IT and 46 per cent of the global Business Process Offshoring (BPO) industry.

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* Contributed by: -
Shallabh Batra and Yogesh Potnis,
National Institute of Industrial Engineering, Mumbai.


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