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Why Should One Back Airtel to Stay Right On Top?

The three big Indian business houses - Tatas, Birlas & Ambanis - none of them have been able to topple the king from the top spot. What different can a company do which has the history of making the biggest losses in the history of mankind.

Plus Sunil Mittal has always emerged victorious whenever such threats have hovered over Airtel (He grabbed back his top spot from Reliance in 2003 when in just 8 months Reliance overtook Airtel to be the No.1 mobile service operator in India).

Can Reliance Win the Clash of the Titans?

It can be very easily concluded that Anil Ambani is just too keen to do well in the telecom business. His failed attempt to acquire Hutch may have come as a setback for the company, for had it been pulled off, Reliance would have taken the honour of being India's largest mobile service operator with a subscriber base of about 50 million. But it was not to be.

Dual technology service offerings, alignment of various business interests with the telecom business and heavy focus on rural India can indeed be the mix that Anil Ambani requires to reach that top spot.

What Does Vodafone Plan To Do?

Well, as Arun Sarin (CEO, Vodafone) puts it, the biggest target for him is rural India. It is noteworthy, that a country with 200 million phones including about 160 million mobile phones possesses a rural tele-density of not even 2.

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* Contributed by: -
Shekhar Arya,
MBA 1st Year,
Department of Management Studies,
Indian Institute of Technology, Roorkee.