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Advances in technology, combined with worldwide deregulation and decontrol of product and financial markets, allows new flexibility in the implementation of company strategies at right time. The key to implementing this type of strategic structure are managers who have competency and understanding in the broad strategic and tactical issues facing each functional area of a company.
These managers are able to implement strategies based upon creating value from cross-functional processes.

An effective strategy development process begins to recreate this general management perspective and builds a general management-learning competency among top executives at business and enterprise levels.

Concluded.

* Contributed by: -
N. Suman,
MBA First Year,
Vinod Gupta School of Management,
IIT Kharagpur.

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