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TIEBU delivers cost-effective, integrated solutions tailor-made to answer the most complex communication needs. Between the Group's telecom companies, TIEBU offers the most comprehensive range of voice and data products as well as the knowledge and experience to put them together to deliver unmatched value to clients.

Why it was Created ?

TIEBU was created in April 2003 with the objective of addressing the telecom needs of select corporate Customers.
Enterprise customers constitute an extremely competitive and high value segment. They need industry-specific tailored products and integrated solutions in addition a broad range of complex data communication solutions that fit into their business processes. These customers have pan-India requirements, however the buying decision is centralized.

The Tata Group telecom companies addressed multiple or similar telecom needs of customers and recognized that in view of emerging competition in telecommunication, increased focus would be required to help the Group to maintain market leadership.

The answer to this need was clearly, a centralized marketing and sales approach to identified enterprise customers with a view to providing them with a unified and single interface to a complete spectrum of telecommunication services. This approach has been manifested through the formation of TIEBU.

On the 1st of April, 2004, the Tata Indicom Enterprise Business Unit was integrated under the VSNL umbrella. This was done to obtain synergies at all levels, and deliver the requisite quality of service to our customers. The integrated enterprise unit now encompasses the Direct Sales Team segmented into verticals as well as the Channel Sales Team segmented by regions and is called the Tata Indicom Enterprise Business Unit.

Source: www.tataindicomebu.com

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* Contributed by: -
Ashutosh Garg,
(Final year MBA Student)
ICFAI Business School, Kolkata