Gain a deeper understanding of customer micro-trends

Create brands that provide beacons for consumers

Enhance the retail experience

The priorities for the retailers should be: -

Creating local brand leadership

Product innovation

Using technology smarter

Using scale to build and protect supply

Working with local communities

Increase Availability

A strategic move is to ensure that some version of the key products are more available in mid-market retailers, because during a recession, even upscale Americans are likely to do more shopping in such stores.

L'Oréal has made available its range of skincare products in drugstores, so it can be accessible to a wider range of consumers.

Concluded.

* Contributed by: -
Aniruddh Kr. Singh,
Batch of 2007-09,
Faculty of Management Studies, Delhi.
Article posted on December 21, 2008.