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Marketing Management | "Indian Retail Footage"

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Indian Retail Footage

- by Anuraag Mittal & Shuchi Priya Mittal *

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Unorganized Retail in India

Retail in India is essentially 'unorganized'. 96-98% of the retail industry is made up of counter-stores, street markets, hole-in-the-wall shops and road-side peddlers. The term 'unorganized retail' is better understood when comparing this form of retail to the
organized retail that one is familiar with in developed countries. Unorganized retail is characterized by: -

  • Family-run stores

  • Lack of best practices when it comes to inventory control and supply-chain management

  • Lack of standardization

  • Essentially, a sector populated by anyone who has something to sell

    Organized Retail in India

    Organized Retail in India refers to the modern retail formats like supermarkets and hypermarkets prevalent in most developed countries. This form of retail accounts for a painfully low 2% of the retail industry, but is growing at a healthy 35% and is expected to cross the INR 1000 billion mark by 2010. Organized retail remained a dormant sector largely due to the lack of infrastructure for large-scale retail, absence of product variety, and a conservative Indian consumer. Today, the flood of products in the market coupled with a wealthier, more informed Indian consumer, have created the atmosphere for the entry of organized retail to tap into the $ 320 billion Indian retail industry.

    Source: Adapted from "Retailing" - Annual Review. CRISINFAC, Sept. 2005

    Next


    Anuraag Mittal is B.Com. (Hons) & M.Com. (Specialization in Marketing) from Delhi University, PGDBM (Marketing & HRM) & M.Phil. (Management) from Bharati Vidyapeeth. Also done Ph.D. from CCS University, Meerut. He is currently working as Reader in Department of Management, Delhi Institute of Advanced Studies (DIAS). He is the co-author of the book titled, "Case Studies in Management".
    Suchi Priya Mittal is B.Com. (Hons) & M.Com. from University of Delhi, and is currently persuing Ph.D. from Faculty of Management Studies (FMS), University of Delhi in the area of "Emotional Intelligence". She is also working as faculty in University of Delhi and is teaching Marketing, Advertising, Management & Economics.


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