MBA Alumni | MBA Students | MBA Aspirants | MBA Forums
--- MBA Home ---

CoolAvenues.com

offers
Advertising
Services

on the web  
 

Home     |    MBA Jobs      |     Knowledge Zone      |     Seminars      |     Placement Report      |     Admission Alert       |     café     |     Search

Marketing Management | "Indian Retail Footage"

Marketing @ Knowledge Zone

 Home

 Knowledge Zone Home

 General Management

 Finance

 Marketing

 Human Resource

 System

 Operations

 Knowledge Seminar

 MBA Forums
 Search
 Join e-Communities
 Be a CoolAssociate
 Give Suggestions

 Company Search
 
 

Subscribe:
Seminar & MDP Alert
   To keep yourself updated with the latest Seminars & MDP happenings in the country, join Knowledge Seminar& MDP mailing lists.


Latest Management Discussion on CoolAvenues Forums



Indian Retail Footage

- by Anuraag Mittal & Shuchi Priya Mittal *

Previous

Page - 5

Urbanization

Growing urbanization is also responsible for the changing consumer psyche. As urbanization spreads beyond the major cities, it converts the local population from net savers to net
spenders. This is consistent with what has been observed in developing countries like Thailand, Malaysia, and developed countries like U.S.A. and the U.K.

The Lure of Organized Retail

Another important factor to consider is the effect of existing organized retail in India in fueling consumerism. new malls and supermarkets, with their modern decors and multiple products which are enticing Indian consumers. This is one of the most direct factors responsible for the mentality change of the Indian consumer. As people see their relatives, friends, neighbors shopping at these new establishments, they are bound to jump on the bandwagon as well.

Glimpses from Indian Retail Report 2007

Findings from IMAGES F&R Research, INDIA RETAIL REPORT 2007, released by Mr. Kamal Nath, Commerce & Industry Minister, Govt. of India on 9th January 2007: -

  • India tops A.T. Kearney's list of emerging markets for global retailers

  • The 2nd fastest growing economy in the world

  • The 3rd largest economy in terms of GDP in next 5 years

  • The 4th largest economy in PPP terms after USA, China & Japan

  • Among the top 10 FDI destinations

  • Fastest-growing Asia Pacific market for international tourist spending

  • 8% economy growth - expected to exceed that of China by 2015

  • Expected to become the 3rd biggest economy in the world after China and US by 2032

  • India is a perfect destination for business expansion -
          * A stable government with 2nd stage reforms in place.
          * Well-established Corporate Ethics.
          * Major tax reforms including implementation of VAT.

    Key Drivers of Growth

    Indians, with an ability to spend over USD 30,000 a year (PPP terms) on conspicuous consumption represent 2.8% of the entire population. But with a population base of 1.07 billion people, this number amounts to 30 million people, a market next only to USA, Japan and China. While consumer demand is driving retail growth, it is in turn being driven by the following factors: -

    Next


    Anuraag Mittal is B.Com. (Hons) & M.Com. (Specialization in Marketing) from Delhi University, PGDBM (Marketing & HRM) & M.Phil. (Management) from Bharati Vidyapeeth. Also done Ph.D. from CCS University, Meerut. He is currently working as Reader in Department of Management, Delhi Institute of Advanced Studies (DIAS). He is the co-author of the book titled, "Case Studies in Management".
    Suchi Priya Mittal is B.Com. (Hons) & M.Com. from University of Delhi, and is currently persuing Ph.D. from Faculty of Management Studies (FMS), University of Delhi in the area of "Emotional Intelligence". She is also working as faculty in University of Delhi and is teaching Marketing, Advertising, Management & Economics.


    Post Your Comments       |       E-mail to Friend       |       Want to Contribute

  • Send this E-mail this Article

     

    MBA Jobs
    MBA Preparation
    B-Schools
    MBA Forums
    About CoolAvenues
    Senior Mgmt Jobs CAT / MAT/ CET Dean talk CAT Preparation Post a Job
    Finance Jobs Admission Alert B-School Profile Executive MBA Advertise with Us
    Marketing Jobs MBA Insider B-School Diary Career Help Contact us
    HR MBA Jobs MBA Admission Process Summer GMAT Privacy
    Operations MBA Jobs English Preparation MBA News Companies Copyrights
    IT MBA Jobs MBA Abroad MBA Events B-Schools About CoolAenues
    Consulting MBA Jobs CAT / MAT / CET test papers MBA Placements Summer Guidance
    Resume Design Tips MBA in India Summers Guide Classifieds

    © All Copyrights exclusive with Zebra Networks
    Part or full of the contents can not be published, copied or reproduced
    in any form without the prior written exclusive permission of Zebra Networks. Pls refer to CoolAvenues Copyright section.