Converting Leads to Sales

Managing an Online Marketing System

Prioritizing Time, Energy and Money for Best Results

Pay Per Click (PPC) Marketing

Strategic Link Building

Newsletters and Viral / Buzz Marketing

Another important issue of online marketing is ensuring that the customer is always satisfied. It is often difficult to facilitate excellent customer communication via the Internet.

The biggest challenge while marketing on web is learning which marketing strategies really work, or just as importantly, which don't, because your web marketing strategy can make or break you. Attracting the right customers to the site, and keeping them coming back, at the same time, also turning a profit, is also another challenge. One of the barriers is that it requires customers to use new technologies rather than traditional media. Low-speed Internet connections are another barrier. The real challenge is to set everything up in the self-imposed time restrictions. Many companies simply do not manage to get enough users to visit their sites. There is a lot of competition on the Internet already, and so you must be up-to-date with the developments.

Effective web marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance. If well-planned, well-deployed and well-managed, your web marketing activity will help you to meet your objectives in a cost-effective and measurable fashion.

Concluded.

* Contributed by: -
Chandana Chalasani,
I Year Student of PGDBM, (Batch 2008-10),
Institute of Public Enterprise, Hyderabad.
Article posted on October 4, 2008.