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Marketing Management | "Brand 'India': Positioning in Knowledge Services"

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Brand 'India': Positioning in Knowledge Services

- By Deepak Bisht *

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Page - 5

India has a large pool of knowledge workers in various sectors ranging from Pharmacy, Medicine, Law, Bio-technology, Education & Training, Engineering, Analytics, Design & Animation, Research & Development, Paralegal Content, and even Intelligence Services that can be put to use in a KPO.

Comparing challenges with the Indian IT and ITES service providers, it is not surprising that India has been ranked the most preferred KPO destination owing to the country's large talent pool, quality IT training, friendly government policies, and low labor costs.

KPO Services that can be Outsourced to India

  • Research & Development

  • Business & Technical Analysis

  • Learning Solutions

  • Animation & Design

  • Business & Market Research

  • Pharmaceuticals & Bio-technology

  • Medical Services

  • Writing & Content Development

  • Legal Services

  • Intellectual Property (IP) Research

  • Data Analytics

  • Network Management

  • Training & Consultancy

    At this point, it would not be wrong to state that, India is well-equipped to meet this emerging sector's challenges and all set to be the global KPO hub!

    References

    This White Paper has used data and reports from NASSCOM Studies, McKinsey, AT Kearney, Delhi Institute of Advanced Studies, Articles in Economic Times, Business Standard, and Business India. However, the information has been suitably analyzed, updated and revised to incorporate the current trends.

    Concluded.

    Deepak Bisht is currently working as Senior Business Analyst with MarketRx (a Cognizant company) - one of the leading KPOs based in Gurgaon, India. Prior to this, he worked with HP Analytics, Bangalore, as an Analytics Consultant for one of HP GBUs.



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