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Marketing Management | "Emergence Of Malls"

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Emergence Of Malls

- by Deepak Verma *

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Page - 4

For the young crowd, malls have become areas in which to "hang out", to catch up with friends in stores like Cafe Coffee Day and Barista, each vying to be the Starbucks of India. There's also an entertainment factor, with more and more of the youngsters beginning to see shopping as an enjoyable passtime.
Many of these are working women; the goods in the malls are now not only enticing but attainable as well.

Key Success Factors of Emergence of Malls

  • Increased purchasing power

  • Changing consumption patterns

  • Young Indian consumers

  • More available retail stores

  • Easier financing

  • Improved logistics and better infrastructure

  • Emergence of more Tier-2 cities across countries

    Factors that can Hamper this Emerging Trend

  • The taxations and legislative systems

  • Too many malls at the same location

  • Barriers to FDI

  • Supply chain bottlenecks

  • Availability of talent

  • Customers preferences

  • Lack of industry status

    Concluded.

    * Contributed by: -
    Deepak Verma (Campus Associate),
    PGD-GMT from National Institute of Fashion Technology,
    Currently persuing PGDBM from Welingakr Institute of Management, Mumbai.

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