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Marketing Management | Fairness Cream for Men: Creation of a New Category

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Fairness Cream for Men: Creation of a New Category

- by Kunal Gaurav *

Previous

Page - 8

Exhibit 2: Different Brands of Emami Ltd.

Category of Products / Business Brands
Beauty and Personal Care Products Boroplus, Golden Beauty Talc, Naturally Fair, Beauty Secrets by Madhuri, Fair & Handsome
Health Care Navratna Sona Chandi Chyawanprash, Sona Chandi Amritprash, Sona Chandi Baby Massage Oil, Mentho Plus, Himani Fast Relief
Hospital AMRI Hospital, Kolkata
Retail Business Emami Shoppers' City, Kolkata
Manufacturing Tips & Refill for Ball-pen CRI Limited, Ahmedabad
Manufacturing Paper Emami Paper Mills Limited, Balasore

Exibit 3: Different Celebrity Endorsing Emami's Brand

Celebrity Brands
Amitabh Bachchan, Govinda, Shahrukh Khan Navratan Oil
Sunny Deol & Sourav Ganguli Sona Chandi Chyavanprash
Kareena Kapoor Boro Plus
Madhuri Dixit Beauty Secrets by Madhuri

Next

* Contributed by: -
Kunal Gaurav,
Research Scholar,
ICFAI Institute for Management Teachers, Hyderabad.

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