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Media - Academic institutions are many times interested in advertising, publicizing, promoting, and marketing for them. In doing this, they are required to maintain and be in contact with various media-based service-providers who help them for
this purpose. CRM plays an important role in maintaining and making new such productive, profitable, rewarding, and fruitful relationships, which benefit these organizations on short and long runs both.

Fortunately, emerging methodologies in research and marketing offer higher education institutions the ability to adapt and evolve by building an ongoing dialogue with students, admissions representatives, parents, employers and alumni. This dialogue serves as the process by which an educational brand is built and maintained. Using an effective Customer Relationship Management (CRM) solution is vital for education establishments to deal more efficiently with the complex multi-level relationships they have to manage.

Concluded.

Narinder Tanwar is Senior Lecturer in the Department of Management Studies at B. S. Anangpuria Institute of Technology & Management (B.S.A.I.T.M.), Faridabad.