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Old mediums are almost dead and these new multi-billion-user pools of global information and customer bases are more dynamically entangled and interactively responsive with buyers and sellers. Technologically-advanced global scale naming platforms for
web-portals, social-media, and global villages to universal access are a must for businesses and consumers alike. The new name-economy, where countries create powerful globally-recognized exclusive brand names to declare superiority over other nations, has fully arrived. What took decades to create global name recognition is now demanded in one single afternoon. The ICANN unlimited suffixes provide special tools to fuel these new concepts and platforms.

The CEOs around the world, if interested in any serious image expansion, irrespective of size of operations, will have to raise some tough questions about their current name identities that will provide umbrella names to their empires. They have to identify a solid long-term game plan, as this is a global race. The adverting agencies all over the world can also create a huge advantage to come out from their doldrums and re-energize their role on these new platforms. US could lead, embrace the big changes, and show the way.

This road is tough, the path is twisted, but the direction of the global mindshare is very straight, and the new global cyber-branding platform is where the ocean is. The big change is inevitable.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com
Article posted on February 8, 2009.