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Marketing Management | "The Billion-Dollar Domain Babies"

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The Billion-Dollar Domain Babies

by Naseem Javed *

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Page - 3

The study offers configurations of various National Consortium Registration Models and corporate and public bidding routines. This has resulted in new revival methodologies for advertising agencies that will assist the rules of global nomenclature.

The early 2009 launch is already very tight. It requires tactical game planning for businesses to fully sort out pre-planned and desired identities and the posture to go after securing them against a global competition. Corporations have already started serious discussions on how to capture the most creative and powerful solutions. Initially, the early domain names took a decade to spread around the globe, but today, they are entrenched in every walk of life, and like a tsunami, they will all descend at once from all over the globe in this new race. The global businesses and the public both are gathering fast at the starting lines, getting set and ready to sprint. The shot has been fired.

Concluded.


Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com


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