Previous

Page - 3

Never in corporate history has there been a time quite like this, where every corporate identity has been forced to take a pause with an urgent need to be evaluated on its message delivery mechanisms and qualities of its own name
structures. Names that exist simply for names sake have no place in this global arena. Either you have a 100%-owned, proprietary strong-hold on a name that can withstand the test of time, or you are out. Registering weak names in 100 different suffixes and 100 different countries is not the answer. Suddenly the struggle for visibility becomes number one challenge and it is the power of names that will now decide the e-commerce visibility. It's either have a name mechanism in place be visible or just stay lost in oblivion.

The biggest losers at this junction are those large companies who have stubbornly avoided any CEO-level discussions to evaluate their names and dysfunctional omponents. They must now stop denials, bite the bullet, and evaluate to re-emerge as brand new once and for all under a global, Five Star Name Identity Solution. Simply put, lead or take cover under the domain blast.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com