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Re-Name Brands

When most businesses want to ignore or forget you as recession is that boiling point, where old things get flushed out, old name brands die, and any association with the old
identity reminds the customers of failure. Discover the fine art of global scale name branding, and only accept the world-class and Five Star Standard name brands, anything less will simply hurt your sales badly. This time allows your team to walk away quietly from lingering and damaged name brands. This re-naming process can be very rewarding if played under a master strategy, resulting in a hassle free global name identity. Find the best professional answer to achieve hyper-visibility and proper image positioning to avoid ending up in the eye of the storm.

Re-Train Staff

When your people are exhausted, fatigued, and disenchanted, train them. After all, at the end of the day, a business is all about people, and when the recessionary cycles hit, they hurt everyone. The human resource should always be protected, and what is left of it must be properly nurtured and retained so that it is ready before boom-time, all set to burst out through the gates with brand new winning strategies.

No matter how hard, how difficult and how long the process, the fact is, smart businesses must embrace this as a moment to re-evaluate and rebuild. This way this bad cycle will not only become a passable transition, but also you will discover the great charm in the "R" words.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com