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Behind every effort and every move of any company of any size lies a very simple and a powerful fact. That is, the outside world responds to the Name Identity of a company before they part money. Customers are influenced by the personality of the Name
Identity, what it says, connotes, projects, and what kind of secret or hidden messages it has embedded in its alpha-structure.

Here are the critical facts. Firstly, every business is already convinced that it has the best Name. Secondly, how wrong are they? Today, 99% of the business names in use are dysfunctional for being overly-replicated with thousands of others, or outdated and no longer fitting to the current global e-commerce driven mobile cyber-trends.

Historically speaking, in the good old golden days, one could start a business and name it anything. Today, rather, every single day, one million new business names of all kinds and shapes are being registered. Tens of thousands of new names a second are attacking weaker names, further adding to the complexity of the issue.

Only those enterprises who can right now read between the lines, discover the latest naming trends, and identify the hidden secret messages behind their own business identity and brand names will progress with a clear advantage.

As the cost of business promotion and marketing skyrockets, and more and more advertising dollars are becoming totally unproductive, businesses must embrace reality, face the music, and conduct a thorough and professional evaluation of their Name brand identities, so as to determine not only the effectiveness of their overall brand strengths, but also the negative luggage they may already be carrying.

There are many different ways of approaching a Name evaluation. A quick search on Google will inform you in two minutes how gravely your duplication problem is already hurting you. For more advanced assessments, the Five Star Standard of Naming, available on the Internet, also provides very professional world-class guidelines and custom reports on Name evaluations.

The following are some main reasons why a professional Name Evaluation will put your marketing on the right course: -

One: When a Name is too similar and shared.
When a brand Name is heavily diluted and shared by hundreds or thousands of others in all kinds of businesses, then the Name simply becomes lost in the crowd, as you waste your advertising dollars trying to keep your brand afloat. Get a clear picture and evaluate all the risks.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com